Mission Statement

The Main Street program is to bring businesses and residents together to promote economic growth and improve the quality of life in our community.

Vision Statement

We are a multi-cultured people unified in a vibrant caring community. We are proud of the new Millvale, while retaining the charm of the old. We participate fully in civic and community activities. We are committed to continued progress of Millvale as a viable people-friendly place for members of our community, businesses and visitors.

 What is Millvale Main Street? 

The Main Street Program is a national comprehensive approach to downtown revitalization. The program is operated in Millvale as a collaboration between Millvale Borough and the Millvale Borough Development Corporation. Millvale Main Street's approach looks at downtown revitalization through the eyes of four standing committees: Organization, Design, Economic Restructuring, and Promotion. The Millvale Main Street Program is administered nationally by the National Trust for Historic Preservation, and in the Commonwealth of Pennsylvania by the Pennsylvania Downtown Center, Millvale Main Street is a member of both of these organizations. The Main Street Manager has been trained in the National Trust for Historic Preservation Main Street Approach by the Pennsylvania Downtown Center.

National Trust for Historic Preservation Four Point approach: 

Design means getting Main Street into top physical shape. Capitalizing on its best assets such as historic buildings and the traditional downtown layout is just part of the story. An inviting atmosphere can be created through window displays, parking areas, signs, sidewalks, street lights, and landscaping; good design conveys a visual message about what Main Street is and what it has to offer.

Promotion means selling the image and promise of Main Street to all prospects. By marketing the district's unique characteristics through advertising, retail promotional activities, special events, and marketing campaigns an effective promotion strategy forges a positive image to shoppers, investors, new businesses and visitors.

Organization means getting everyone working towards common goals. The common-sense formula of a volunteer-driven program and an organizational structure of board and committees assisting professional management can ease the difficult work of building consensus and cooperation among the varied groups that have a stake in the district.

Economic Restructuring means finding new or better purposes for Main Street enterprises. Helping existing downtown businesses expand and recruiting new ones, a successful Main Street converts unused space into productive property and sharpens the competitiveness of its businesses.